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Holistic

Consumer-direct

solutions

#BuildYourBrand    #GrowYourMargin

What we do

We work with small to medium-sized businesses looking to invest in creating a successful consumer-direct channel and enhance their online presence.

With nearly two decades experience in consumer-direct marketing and direct sales, in the highly competitive arena of African safari travel, we’ll help you harness your business’s potential and build a successful consumer-direct strategy.

Holistic

Unlike traditional agencies that offer only digital marketing solutions, we leverage our extensive experience and also provide compatible sales solutions.

Direct

Harness your potential to engage consumers directly:

  • Increase your revenues
  • Grow your margins
  • Improve your cash flow profile
  • Build a sustainable client base you can really use

    Solutions

    Our solutions extend from creating a captivating digital presence to lead generation and designing appropriate buyers journeys that result in sales conversion.

    Why we do it

    We get a kick out of helping businesses reduce their dependence on intermediaries, develop an unforgettable brand presence and increase their long-term sustainability.

    Specific to African safari travel — We endeavour to increase the share of traveller spend that accrues to African safari lodges and travel operators. These businesses most directly support conservation and create jobs in Africa.

    Marketing solutions

    Digital design & development; Content creation; Mailers; Social media, SEO; Paid campaigns

    Sales solutions

    CRM implementation; Buyers journey design; Lead nurture strategy;  Goal setting; Forecasting

    Brand identity

    Understand your niche; Develop your brand personality, Define buyer personas… and more.

    Business Assessment

    Creating strategic working documents using a Balanced Scorecard / SWOT analysis approach