#BuildYourBrand  #GrowYourMargin
What we do
We work with small to medium-sized businesses looking to invest in creating a successful consumer-direct channel and enhance their online presence.
With nearly two decades experience in consumer-direct marketing and direct sales, in the highly competitive arena of African safari travel, we’ll help you harness your business’s potential and build a successful consumer-direct strategy.
Holistic
Unlike traditional agencies that offer only digital marketing solutions, we leverage our extensive experience and also provide compatible sales solutions.
Direct
Harness your potential to engage consumers directly:
- Increase your revenues
- Grow your margins
- Improve your cash flow profile
- Build a sustainable client base you can really use
Solutions
Our solutions extend from creating a captivating digital presence to lead generation and designing appropriate buyers journeys that result in sales conversion.
Why we do it
We get a kick out of helping businesses reduce their dependence on intermediaries, develop an unforgettable brand presence and increase their long-term sustainability.
Specific to African safari travel — We endeavour to increase the share of traveller spend that accrues to African safari lodges and travel operators. These businesses most directly support conservation and create jobs in Africa.
Marketing solutions
Digital design & development; Content creation; Mailers; Social media, SEO; Paid campaigns
Sales solutions
CRM implementation; Buyers journey design; Lead nurture strategy;Â Goal setting; Forecasting
Brand identity
Understand your niche; Develop your brand personality, Define buyer personas… and more.
Business Assessment
Creating strategic working documents using a Balanced Scorecard / SWOT analysis approach
![[RECENT WORK] Design a website without pictures... wait...what?
Anderson Leadership Consulting, owned by the dynamic Erica Anderson, is a change management consulting and leadership coaching business.
Erica approached us to help enhance the presentation of her value proposition and digital presence, and using a framework we've developed, we worked with Erica to unpack her offering in detail and repackaged it for maximum impact.
Content in hand, we set to redesign her website, and faced with the challenge of marketing collateral that was 'heavy' on copy and 'light' on imagery; we opted to design a website without pictures, and we love the result (even if we say so ourselves)!
Using a combination of brand colours, animation and the newly packaged value proposition, we created a single page long-scroll website that leads users on a journey through her offering.
A fun and rewarding project with a dynamic and inspiring person!
PS If you're in the market for change management or coaching, get hold of Erica 👉 https://anderson-lc.org/
#marketingstrategy #businesssolutions #onlinestrategy #digitalstrategy #digitaldesign #websitedesign #digitalmarketing #thedirectguru #changemanagement #leadershipcoaching #leadershipconsulting](https://i0.wp.com/thedirect.guru/wp-content/plugins/instagram-feed/img/placeholder.png?w=1080&ssl=1)