The Direct Guru


Providing holistic consumer-direct solutions for small to medium-sized businesses

Principal consultant

The Direct Guru is led by principal consultant Gary Lotter, a veteran of the African travel industry who’s focused his attention towards consumer-direct marketing & sales over nearly two decades.



His background in managing, leading and creating digital solutions to effectively market and sell high-ticket products and services, in remote African locations, to consumers across the planet lay the foundations for the services The Direct Guru provides.



His experience as both a senior executive in the corporate arena, a startup entrepreneur and a business consultant is the grounding for the strategic guidance The Direct Guru provides in designing holistic consumer-direct solutions.



Gary is equally skilled at designing and developing solutions for clients directly as he is at managing teams to deliver large-scale projects. Our wider team includes a network of highly proficient copywriters, designers, developers, photographers and marketers.

The Direct Guru | About Us | Gary Lotter Profile