The Direct Guru


Marketing | Sales | Brand identity | Business assessment



Brand ID


B2B solutions


‘You only get one chance to make an excellent first impression’. In the online world, where you only have a few seconds to catch someone’s attention and only a few more to keep it, this has never been more true.

No matter your business, product or service, it’s guaranteed that potential and existing customers examine and judge you by your online presence. Ensure that their first impression is not their last and invest in creating an engaging and effective digital ecosystem.

Amplify your presence. Build your brand

• Digital Design

• Website development

• E-commerce solutions

• Content creation — Imagery & copy

• Mailer design & campaign solutions

• Social Media campaigns

• Search engine optimisation (SEO)

• Paid search advertising


Marathons aren’t won in the first half of the race; a successful finish is all about the last half and indeed, crossing the finish line.

Likewise, a successful consumer-direct strategy is won in two halves; great marketing solutions will get you across the start line and into the race, but making it through the back half and across the finish line is all about sales!

Great sales solutions are best supported by an expertly-designed customer relationship management (CRM) solution that considers the complete buyer’s journey, from the first response to a sales enquiry through to sales conversion, and beyond.

Convert your leads to revenue

• Customer relations management (CRM) implementation

• Buyers journey design

• Lead nurture strategy

• Sales tool development

• Goal setting

• Forecasting

Brand identity development

What makes your business unique? Who is your brand, it’s personality? What’s your niche? Who precisely are your clients? What are your brand values? What are your taglines and #hashtags?

A successful consumer-direct strategy is underpinned by a distinct understanding of these questions’ answers and more. These concepts create a solid foundation for marketing and sales content, surrounded by the visual elements of design.

We work with businesses to clearly define their value proposition and purpose and to best position them for success.

Position for success

• Mission & vision

• Brand values & personality

• Positioning statement

• Buyer personas

• Niche clarity

• Taglines

• Hashtags & #more…

Business assessment

We holistically assess your business from finance to people and from internal processes to customers. Uncover your opportunities, protect against threats, defend against weaknesses and play to your strengths.

Our approach uses a simple but effective combination of a Balanced Scorecard to ensure a holistic perspective, and the tried and trusted methodology of SWOT analysis

Our business assessment process produces a set of actionable strategic working documents to start your business on a new trajectory.

Tried & trusted methodology

• Objective assessment

• Holistic approach

• Actionable outcomes

• Strategic working document delivery 

Business to business solutions

Most of the principles we apply to consumer-direct solutions are just as relevant when it comes to business to business solutions.

We start, as always, by evaluating and refining a business value proposition related to its customers and designing the most appropriate business to business solutions, ranging from brand identity to marketing collateral, sales solutions and more.

Be customer-centric

• Value propostion refinement

• B2B marketing collateral design

• CRM implementation

• Lead nurture strategies

• Sales tool development