Our work

Mpetsane Conservation Estate
Content creation | Digital design | Video production | Website development

Landing page design

Mpetsane Conservation Estate, a rural property development opportunity in the Eastern Free State region of South Africa, needed a stand-alone landing page to profile this unique property’s developmental highlights and unique selling points.

The owners were aiming to sell the property via various estate agencies and other channels. The brief was explicitly for a ‘landing page’ without any call-to-action elements. 

The objective was to clearly and concisely portray the various elements of the developmental opportunity, such as location, approvals, landscape and existing infrastructure; and most importantly to display the architectural design concept that was being considered.

Both copy and imagery were supplied by the client, and we performed a detailed copy editing and image reproduction exercise to ensure this content was web-ready. Also, we were tasked with producing a video to profile the property.

Website homepage designed and developed by The Direct Guru for South Yeaster Bakery
E-commerce product collection page designed and developed by The Direct Guru for South Yeaster Bakery
E-commerce product page designed and developed by The Direct Guru for South Yeaster Bakery
E-commerce shopping cart page designed and developed by The Direct Guru for South Yeaster Bakery

Video production

To best highlight the location’s dramatic scenery, we filmed the location using our drone of choice, a trusty Mavic Air; a small enough drone to travel with easily and still shoot exceptional quality 4k footage.

The footage was shot over 3 days on location, and we performed the post-production using Adobe Premiere Pro.