Our workNatalie Lissack School Of Ballet
The Natalie Lissack School Of Ballet asked us to create a social media campaign to attract new enrollment at the ballet school.
The school offers classes in specific suburbs in Cape Town and therefore required a narrowly geo-targeted campaign to reach only the desired suburbs and make the most of the budget.
To target the desired market segment and make the best use of the client’s marketing content, beautiful ballet imagery, we advised an Instagram specific campaign and created one accordingly.
The campaign consisted of a 5 image carousel, designed in 1080×1080 format for the Instagram timeline and 1920×1080 format for Instagram stories, along with copy and a ‘learn more’ call-to-action, driving traffic to their website.
Video campaigns have some of the highest engagement rates on social media. We were fortunate to have captured video from their most recent stage production (on an iPhone X in low light conditions). We used this to create a short, evocative clip that was added to the social media advertising campaign.